Our vision is to create a highly inspiring, inclusive and affordable brand that earns the loyalty of our wide and diverse customer base. Our mission, values, USPs and mindset of continual evolution combine to create Europe’s most wanted lingerie brand. Everyone who works with us shares in our ongoing brand investment and gains the benefits of collaborating with a true specialist..
Our customers (Sheroes) are attracted by distinct product and brand handwriting, continual new collections and sub-brands appealing to a range of Sheroes across ages, cultures, body shapes, tastes and budgets, all delivered via an inspiring and rewarding shopping experience - whatever the channel.
HISTORY & GROWTH
Since 1886 we’ve been re-inventing to do better for our customers and improve the business performance. In the 2010s the pace and scale of that re-invention has been deep, wide and digitally focused. Here are the key dates from our journey.